Privacy Policy

Last updated: March 2026

Introduction

Welcome to Behold Beauty (“we,” “our,” or “us”). Behold Beauty LLC (“Behold Beauty”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the “Services”).

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our Services.

Information We Collect

Account Information

When you create an account, we collect information you provide directly, including:

  • Email address
  • Password (stored as a secure hash by our authentication provider)
  • Username and display name
  • Profile photo (optional)
  • Bio (optional)
  • Birthday (optional)
  • Country or region (optional)

If you sign in using Google, we receive your name, email address, and profile picture from Google, subject to the permissions you grant.

Skin Profile Information

To personalize your experience, you may optionally provide beauty-related information, including:

  • Skin type (e.g., oily, dry, combination)
  • Skin concerns (e.g., acne, aging, sensitivity)

User-Generated Content

When you use our social features, we collect and store the content you create, including:

  • Product reviews and ratings
  • Beauty routines and routine descriptions
  • Comments on reviews and routines
  • Product lists and collections
  • Photos and images you upload (including review images, routine images, and your profile photo)
  • Upvotes on reviews, routines, and comments

Social and Interaction Data

We collect information about your interactions with other users, including:

  • Users you follow and users who follow you
  • Users you have blocked
  • Notifications related to follows, comments, and upvotes

Information Collected Automatically

When you use our Services, we may automatically collect certain information:

  • Device information (device type, operating system, and version)
  • App version
  • IP address
  • Firebase authentication metadata (login timestamps, authentication method used)

Information Stored Locally on Your Device

Some information is stored only on your device and is not transmitted to our servers:

  • Recent search history
  • Recently viewed products
  • App preferences and settings
  • Cached data for offline performance

Information We Do Not Collect

We want to be transparent about what we do not collect:

  • Precise or approximate location data (GPS, Wi-Fi-based, or IP-based geolocation for tracking purposes)
  • Contacts or address book information
  • Health or fitness data
  • Financial or payment information
  • Microphone or audio data
  • Advertising identifiers or cross-app tracking data

How We Use Your Information

We use the information we collect for the following purposes:

  • Provide and maintain our Services: Create and manage your account, enable you to post reviews and routines, and facilitate social interactions.
  • Personalize your experience: Use your skin profile to surface relevant product recommendations and content.
  • Social features: Enable following, feed curation, notifications, and community engagement features.
  • Communications: Send you service-related notifications (e.g., when someone follows you, comments on your review, or upvotes your content). With your consent, we may also send marketing communications.
  • Safety and moderation: Monitor content for violations of our community guidelines and enforce our Terms of Service.
  • Improve our Services: Analyze usage patterns to improve features, fix bugs, and enhance overall app performance.
  • Legal compliance: Comply with applicable legal obligations and protect our rights.

How We Share Your Information

Public Content

Certain information you provide is visible to other users by design. This includes your username, display name, profile photo, bio, reviews, routines, comments, product lists, and follower/following counts. Please be mindful that content you post publicly can be viewed by anyone using the Services.

Third-Party Service Providers

We share information with third-party service providers who perform services on our behalf:

  • Firebase (Google): We use Firebase Authentication to manage user accounts and authentication. Firebase processes your email address, password hash, authentication tokens, and login metadata. See Firebase Privacy Policy.
  • Cloudflare: We use Cloudflare Images to store and serve user-uploaded images (profile photos, review images, and routine images). Images are uploaded directly from your device to Cloudflare. See Cloudflare Privacy Policy.
  • Google OAuth: If you choose to sign in with Google, we use Google OAuth to authenticate your identity. See Google Privacy Policy.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • A subpoena, court order, or legal process
  • A request from law enforcement or government authorities
  • Protection of our rights, property, or safety, or that of our users or the public

Business Transfers

If Behold Beauty LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

What We Do Not Share

We do not sell your personal information to third parties. We do not share your information with advertising networks or data brokers.

Device Permissions

Our mobile app may request the following device permissions:

  • Camera: Used only when you choose to take a photo for your profile, a review, or a routine. We do not access your camera in the background.
  • Photo Library: Used only when you choose to select an existing photo for upload. We do not scan or access your photo library beyond images you explicitly select.

Both permissions are optional and requested only when you initiate an action that requires them. You can revoke these permissions at any time through your device settings.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. Specifically:

  • Active accounts: Your information is retained for the duration of your account.
  • Deactivated accounts: If you deactivate your account, your profile is hidden from other users but your data is retained so you can reactivate at any time.
  • Deleted accounts: If you request account deletion, your account is scheduled for permanent deletion. You have a 30-day grace period to log back in and cancel the deletion. After 30 days, your data is permanently deleted from our systems.
  • Locally stored data: Data stored on your device (search history, recently viewed products) can be cleared at any time by clearing app data or uninstalling the app.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit using TLS/HTTPS
  • Secure authentication via Firebase with token-based access
  • Password re-authentication required for sensitive account actions (deactivation and deletion)
  • Server-side access controls and authentication verification

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You can view your personal information through your account profile and settings at any time.
  • Correction: You can update your profile information, including your display name, username, bio, email, birthday, country, skin type, and skin concerns directly within the app.
  • Deletion: You can delete your account through the Privacy & Security settings in the app, which schedules your data for permanent deletion after a 30-day grace period.
  • Content removal: You can delete your reviews, routines, comments, and product lists at any time.
  • Marketing opt-out: You can opt out of marketing communications at any time through your account settings.
  • Data portability: You may request a copy of your data by contacting us at the email below.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to opt out of the sale of your personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your privacy rights

European Residents (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):

  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure (“right to be forgotten”)
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing
  • The right to withdraw consent at any time

Our legal bases for processing your information include: performance of our contract with you (providing the Services), your consent (optional profile data, marketing), and our legitimate interests (improving our Services, ensuring safety).

Children’s Privacy

Our Services are not intended for users under 13 years of age (or 16 in the EEA). We do not knowingly collect personal information from children under these ages. If we learn that we have collected information from a child under the applicable age, we will take steps to delete that information as soon as possible. If you believe a child has provided us with personal information, please contact us at the email below.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction. When we transfer data internationally, we take steps to ensure your information receives an adequate level of protection.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top. For significant changes, we may also notify you through the app or by email. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Behold Beauty LLC
Email: privacy@beholdbeauty.com

We will respond to your request within 30 days, or sooner as required by applicable law.